Omni AI
One key, many models. Add chat, text and image generation to your product through one API.
Build smarter · Launch faster
Telco APIs.Open to all.
Anyone can access Sri Lanka's telco APIs, starting today. One sign-up gives you SMS, USSD, carrier billing and more across multiple mobile networks. No upfront cost. When your service earns, you keep 70%.
Live onDialogHutchAirtel
New here?
Create a free accountInquiries: [email protected]
networks03Dialog, Hutch and Airtel
core apis06live on the mobile operators
upfront costZEROfree to sign up and build
your share70%of the revenue your service earns
/developer-docs
Open the API explorer
Six APIs.
Each API runs on live mobile operators, so what you build works on every phone, smart or basic, whether your users are on Dialog, Hutch or Airtel.
One integration. Every major operator
Build once on Ideamart and reach subscribers on Dialog, Hutch and Airtel. No separate deals or integrations for each operator.
- Same APIs for SMS, USSD, charging and more on every operator
- One portal and one account to manage it all
- Major revenue share wherever your Dialog/Airtel users are
APPyour service
one integration
Dialog
Hutch
Airtel
ideamart app store
Explore App Store
Discover apps. Explore more.
Discover a world of digital services on the Ideamart App Store. From education and entertainment to productivity and everyday essentials, explore innovative apps created by developers on Ideamart.
Explore Digital Services
Discover apps across a wide range of categories.
Discover Local Innovation
Explore services developed through the Ideamart ecosystem.
Subscribe with Ease
Explore available subscription services in one place.
revenue share model
Free to build. Earn as you grow.
There is nothing to pay upfront. You launch your service, your customers pay through their mobile balance on Dialog, Hutch or Airtel, and you keep 70% of what it earns. Ideamart retains 30% to run the platform.
01No upfront paymentSign up, build and test for free.
02You keep major revenue shareOf every rupee your service earns.
03Billing handled for youCustomers pay through their mobile balance.
How revenue is shared (Dialog / Airtel)
0%
50%
100%
You receive 70% of revenue from Dialog and Airtel subscribers.
grow your audience
Features that bring subscribers in and keep them engaged
Built into the platform for IdeaApp and IdeaPro services. Switch them on from the portal, no extra integration needed.
DIGI REWARDSDigiRewards · acquisition
Reward new subscribers with free data
- Buy a data bucket and attach it to a campaign
- The first subscribers you choose get rewarded automatically
- Set the number of users, quota and validity
For launching a service or boosting sign-ups
Explore DigiRewards QUIZQuiz · engagementRun quiz campaigns with a leaderboard
- Campaigns of up to 30 days on Alert and Schedule apps
- Free or charged participation
- Pick winners above your score threshold
For keeping subscribers active and loyal
Explore Quiz
our products
From Ideamart Family
AppMaker
Your idea, built simply. Turn a template into a mobile app and website, publish it and start earning.
get started in 5 steps
From sign-up to live
- 01Create an accountRegister free on the portal.
- 02Provision your appChoose IdeaPro or IdeaApp.
- 03Submit for approval [email protected]Our team reviews your service.
- 04Limited productionTest with a small set of real numbers.
- 05Active productionGo live for every subscriber and start earning.
new · ideamart mcp
Let your AI assistant call the operator
The Ideamart MCP server turns our APIs into tools for Claude, Cursor, VS Code and more. Ask it to send an SMS or check a subscription, and it makes the call.
› you Check subscription status for 94771234567 › tool call ideamart_subscription_status_check subscriberId "tel:+94771234567" environment "prod" ✓ REGISTERED · 318 ms
Ideamart for women
An end-to-end empowerment journey that closes the gender gap in our developer ecosystem and creates more women founders and success stories across Sri Lanka.
from the blog
All articles
Latest from Ideamart
docs.ideamart.io
Open documentation
Everything to ship
Home/APIs
/developer-docs
The operator, as an API.
SMS, USSD, Charging, Subscription, OTP and Location, across Dialog, Hutch and Airtel. Pick an API to see what it does, how it is called, and which MCP tool exposes it to AI assistants.
at a glance
Which API do I need?
| You want to | Use | MCP tool |
|---|---|---|
| Send alerts, codes or campaigns | SMS API | ideamart_sms_send |
| Offer menus that work without data | USSD API | ideamart_ussd_send |
| Charge users through mobile balance | Charging API (CAAS) | ideabiz_carrier_billing_charge |
| Run a daily or monthly service | Subscription API | ideamart_subscription_subscribe |
| Verify a phone number | OTP API | ideabiz_pin_verify |
| Respond to a subscriber's location | LBS API | ideamart_lbs_query |
Every API returns standard response codes. See response codes
Home/IdeaPro and IdeaApp
/ideapro-tutorials · /ideaapp-tutorials
Two ways onto the network.
IdeaPro gives developers the APIs. IdeaApp gives content providers ready-made services. Both go live through the same five steps and share revenue the same way.
IdeaPro
Build your own application and connect it to the network. Read the developer docs to design around each API, then provision and launch.
- SMS, USSD, Charging, Subscription, OTP and LBS
- No upfront cost, 70% revenue share
- Provisioning, SMS and charging tutorials
IdeaApp
Pre-loaded applications you configure and launch without code. Ideal for brands, media and community groups. Build into the network with a few clicks.
- Alert: broadcast updates to subscribers
- Contact: let your audience reach you
- Voting: run polls and competitions
environments
Test safely, then launch
| Stage | What happens | Who it reaches |
|---|---|---|
limited production |
Your approved app runs on the live network with limits | A small set of test numbers |
active production |
Full launch with charging and subscriptions, revenue share applies | Every subscriber |
Home/Omni AI
/omni-ai · omniai.ideamart.io
One key. Many models.
Omni AI gives you state-of-the-art language and image models through one developer-friendly API. Switch models with a single parameter and scale on enterprise-grade infrastructure.
Chat completions
System, user, assistant and tool messages in one conversation.
POST /v1/chat/completions
Text generation
High-quality content for messages, campaigns and apps.
model: "gemini-2.5-pro"
Image generation
Turn text prompts into PNG, JPEG or WebP images.
POST /v1/images/generations
curl -X POST https://api.ideamart.io/omniai/api/v1/chat/completions \ -H "Content-Type: application/json" \ -H "Authorization: app_<keyId>.<keyValue>" \ -d '{ "model": "gpt-4o-mini", "messages": [ { "role": "user", "content": "Explain megapixels" } ] }'
Models available today
claude-sonnet-4gemini-2.5-progemini-2.5-flash-litegpt-4o-minigpt-image-1
- Base URL
- api.ideamart.io/omniai/api
- Auth
- API key in the Authorization header
- Limits
- Rate limits reset every minute
- Usage
- Token balance per project
Need sample code? Write to [email protected] and the team will share starter projects.
get started
Live in four steps
- 01Sign upCreate an account at omniai.ideamart.io.
- 02Generate a keyCreate your API key in the dashboard.
- 03Make a callSend your first chat or image request.
- 04ScaleGrow with your users.
appmaker.lk
Your idea, built simply.
Create a mobile app and website in as little as five minutes. Pick a template, add your content, publish and start earning. No coding knowledge needed.
- 01Choose a templateProfessional designs for businesses and creators.
- 02Customise with AIAI-driven tools help you design faster with polished results.
- 03Publish and monetiseGo live as an app and a website, then grow your audience.
Who it is for
Content creatorsSMEsProfessionalsCommunity groupsFirst-time founders
Launch a digital service and connect with users without hiring a development team.
Why it matters
Fewer steps between an idea and a live product. Templates shorten timelines and reduce development cost, so you can test ideas and grow the ones that work.
/MCP · mcp.ideamart.io
Telco APIs, as AI tools.
The Ideamart MCP platform lets AI assistants call Ideamart and Ideabiz APIs directly. Send SMS, check subscriptions, charge users and query locations by asking, without writing API code.
quick start
Connected in three steps
- 01Get your tokenSign in at mcp.ideamart.io with your Ideamart account and copy the token. It is shown only once.
- 02Add it to your IDEClaude Desktop, Cursor, VS Code, Kiro, JetBrains and Windsurf are supported.
- 03Start asking"Send SMS 'Hello' to 94771234567"
{
"mcpServers": {
"ideamart": {
"url": "https://mcp.ideamart.io/ideamart/mcp",
"headers": { "Authorization": "Bearer mcp_your_token" }
},
"ideabiz": {
"url": "https://mcp.ideamart.io/ideabiz/mcp",
"headers": { "Authorization": "Bearer mcp_your_token" }
}
}
}
VS Code with GitHub Copilot: add "type": "streamable-http" to each server entry.
available tools
20 tools, two platforms
| Ideamart · 9 | Purpose |
|---|---|
sms_send |
Send SMS |
sms_receive_parse |
Parse inbound SMS |
subscription_subscribe |
Subscribe user |
subscription_status_check |
Check status |
subscription_unsubscribe |
Unsubscribe user |
query_base |
Subscriber base |
lbs_query |
Subscriber location |
ussd_send |
Send or respond to USSD |
ussd_receive_parse |
Parse inbound USSD |
| Ideabiz · 11 | Purpose |
|---|---|
token_renew |
OAuth2 token |
sms_send |
Send SMS |
lbs_query |
Subscriber location |
carrier_billing_charge |
Charge subscriber |
pin_subscription |
Start PIN subscription |
pin_verify |
Verify PIN |
subscription_subscribe |
Subscribe user |
subscription_unsubscribe |
Unsubscribe user |
subscription_state_change |
Change state |
subscription_status_check |
Check status |
subscription_history_query |
History |
Tokens hashed at rest
Raw tokens are never stored, and you can revoke one instantly.
Every call logged
Tool, status, IP and duration are recorded for review.
prod · uat · dev
Point any tool at production, testing or development.
Home/Ideamart for Women
More women building the future.
Ideamart for Women began with one goal: equal opportunity. By understanding the gender gap in our ecosystem, we built a programme that helps more women turn ideas into digital businesses, with real impact on Sri Lanka's female community.
get involved
Two ways to connect with us
for female tech entrepreneurs
Building something in tech? We want to hear from you.
Tell us about yourself and your idea through our short form. Our team will reach out with support, mentoring and opportunities to grow on the Ideamart platform. We help female founders at any stage of their journey, from first idea to launch and beyond.
Fill in the form Microsoft Form
for communities and societies
Let's empower more women together.
Universities, women's networks, tech societies and community groups: partner with us on workshops, events and programmes. Write to us at
[email protected]
our events
Moments from the community
Collaboration · 2026
Community story
Building new possibilities with WIE
On 26th July 2025, we proudly celebrated International WIE Day at the Dialog Auditorium, bringing together passionate minds to inspire, connect, and empower women in STEM. It was a day filled with impactful discussions, shared experiences, and unforgettable moments that strengthened our commitment to diversity, inclusion, and innovation.
Read the Story
Workshop · full day
Ideamart for Women
She Means Business
A full-day workshop designed to empower female entrepreneurs to transform their ideas into meaningful ventures. Through practical guidance, engaging discussions, and hands-on exploration of digital tools, participants gained valuable insights into building their businesses, overcoming challenges, and taking confident steps toward launching innovative solutions and achieving lasting success.
Read the Story
Learning · community
Ecosystem moments
Ideas grow faster together
Whether you're exploring your first idea or building your next venture, our sessions offer practical guidance, fresh perspectives, and meaningful connections. Learn alongside a supportive community of innovators, gain confidence with essential digital tools, and turn your ambitions into action, from early inspiration through launch and continued growth.
Read the Story
the empowerment journey
From first idea to lasting impact
- 01DiscoverSee what telco APIs and no-code tools make possible.
- 01CollabarateEngage with us in meaningful ways.
- 02BuildTurn an idea into a working service with guidance.
- 03LaunchGo live on the network and reach real customers.
- 04Make an ImpactJoin women founders and become the next success story.
subscriber acquisition · IdeaApp and IdeaPro
Free data that brings subscribers in.
DigiRewards lets you reward users with mobile data when they subscribe to your service. Use it to win first-time subscribers, make campaigns more attractive and grow engagement.
how it works
Three steps to a reward campaign
- 01Buy a data bucketPurchase a predefined data package from the platform.
- 02Assign it to a campaignAttach the package to your app's promotional campaign.
- 03Rewards go out automaticallyThe first eligible subscribers get their data as soon as their subscription is confirmed.
key features
You set the rules
Subscription-based rewards
Subscribers receive free mobile data after subscribing to your service.
Configurable limits
Choose the number of rewarded users, reward quota, applicable service and validity period.
Automatic allocation
Rewards are provisioned on successful subscription and stop when the limit is reached.
"Subscribe today and the first 5,000 users get 1GB free data"
An education app buys a 1GB × 5,000 data bucket. DigiRewards gives each eligible new subscriber their 1GB after activation. Once 5,000 rewards are given, rewards stop automatically while subscriptions continue as normal.
campaign progress
1GB free data3,412 of 5,000 rewarded
Available on IdeaApp and IdeaProsample figures
engagement · Alert and Schedule Message apps
Quizzes that keep subscribers coming back.
The Quiz module turns your Alert or Schedule Message app into an interactive campaign. Send questions by SMS or in-app, score answers, and reward the top players on a leaderboard.
key features
Everything to run a campaign
Manage your questions
Keep questions, answer options, correct answers and subscriber messages in one place.
Campaigns up to 30 days
One active quiz per app at a time. When it ends, start a new quiz or switch to scheduled alerts.
Free or charged
Let subscribers play free, or charge per quiz interaction. Only active subscribers can take part.
World Cup Daily Quiz
A cricket news app runs a 30-day campaign. Subscribers get one question a day and reply by SMS or in the app. Everyone scoring more than 25 points qualifies, and the top players appear on the leaderboard for prizes and recognition.
- Set a threshold score for winners
- Track scores and rankings live
- Use the leaderboard to hand out rewards
leaderboard · day 18 of 30
- 1tel:+9477•••456748 pts
- 2tel:+9478•••120341 pts
- 3tel:+9472•••889037 pts
- 4tel:+9476•••332129 pts
- 5tel:+9471•••045726 pts
Sample data. Threshold: 25 points.
/video-tutorials · youtube
Learn by watching.
Explore Ideamart through video tutorials, platform walkthroughs, developer guides and demonstrations. Learn about our APIs, AI tools and digital ecosystem.
Featured tutorials
MORE FROM IDEAMART TV
More videos to explore
Discover more demonstrations, developer tutorials and platform updates from the Ideamart YouTube channel.
Home/Resources
docs.ideamart.io
Everything you need to ship.
Organised the way our documentation is: tutorials for each path, the full API reference, AI and MCP guides, videos and answers.
/faq
Common questions
Who can use Ideamart?
Anyone. Developers, entrepreneurs, students and businesses can create an account and start building with telco APIs today.
Which mobile networks can I reach?
Ideamart gives you access to subscribers on Dialog, Hutch and Airtel through one account and the same APIs.
Do I pay anything upfront?
No. Ideamart works on a revenue share model. There is no upfront payment. When your service earns revenue, you keep 70% and Ideamart retains 30%.
What is the difference between IdeaPro and IdeaApp?
IdeaPro is for developers who build their own application on the APIs. IdeaApp is for content providers who want ready-made services such as Alert, Contact and Voting without writing code.
How do I go live?
Create an account, provision your application, submit it for approval to [email protected]. Test in limited production, then move to active production.
Which phone number formats do the APIs accept?
The preferred format is tel:+94771234567. The MCP tools also accept +94771234567, 94771234567 and 0771234567.
Where can I get help?
Email [email protected], message us on WhatsApp at +94 76 741 2345, or visit us at 475 Union Place, Colombo 02.
Home/About us
about ideamart
Opening the network to everyone.
Ideamart is a developer ecosystem and API marketplace presented by Dialog Axiata PLC. Since 2012 we have given developers, entrepreneurs and businesses access to mobile networks through shared APIs. Today one Ideamart account reaches subscribers on Dialog, Hutch and Airtel.
Spark national progress by empowering creators
We believe the next great Sri Lankan service could come from anyone. Our job is to remove the barriers: no upfront cost, open APIs, clear documentation and a fair revenue share.
APIs, tools and AI on one platform
From raw telco APIs to no-code builders like AppMaker, AI services like Omni AI, and an MCP server for AI assistants, we give every kind of builder a way onto the network.
what we stand for
Our values
Open access
Anyone can sign up and start building today.
Fair share
No upfront cost. Builders keep 70% of what they earn.
Local impact
Services built in Sri Lanka, for Sri Lanka.
Inclusion
Programmes like Ideamart for Women widen who builds.
our journey
From telco APIs to AI
- 2012Ideamart launchesTelco APIs opened to Sri Lankan developers.
- IWIdeamart for WomenA programme to close the gender gap in the ecosystem.
- AMAppMakerNo-code apps and websites from templates.
- 3×Multi-networkDialog, Hutch and Airtel through one platform.
- AIOmni AI and MCPAI models and AI-assistant access to the network.
475 Union Place, Colombo 02
Email [email protected] or WhatsApp +94 76 741 2345.
Ideabiz and Dialog Enterprise Marketplace
Our sister platforms serve enterprises with business APIs and curated digital solutions.
Home/Blog
news · guides · stories
The Ideamart blog.
Product news, how-to guides and stories from the people building on the network.
Ideamart Revenue League 2026
The wait is officially over. It is time to start growing your revenue, climbing the leaderboard, and competing for exclusive prizes and data analytics.
- Competition period
- October 1, 2026 - December 31, 2026
- Eligibility
- Open to the Ideamart Service Provider (SP) community
All participants must register using the link below to enter the competition. Failure to register will result in disqualification from the competition even you are eligible to win the prizes.Please read the Terms & Conditions before registering. This is the biggest revenue competition for developers in Sri Lanka.
Terms & Conditions apply.
ScaleHer by IFW
ScaleHer by IFW officially begins today. From September 1 to October 31, 2026, turn revenue growth into valuable insights.
Compete to become one of the top three winners and unlock an exclusive Data Analytics Dashboard for one app under your registered Service Provider account.
- Grow your revenue
- Win exciting prizes
- Unlock valuable data insights
- Scale your app
The challenge starts now. Scale your app, grow your revenue, and make data-driven decisions.
Terms & Conditions apply.
services · same family
One family, every scale.
Ideamart is built for developers and creators. When your business needs enterprise APIs or ready-made digital solutions, our sister platforms take you further.
Ideabiz
Robust APIs and scalable platforms that help businesses transform digitally and engage customers. Ideabiz tools are also on the Ideamart MCP server.
SMSCarrier billingPIN subscriptionLocationOAuth2
Dialog Enterprise Marketplace
A curated platform of enterprise-grade solutions. Find scalable technologies and digital transformation tools to grow your business.
CuratedEnterprise-gradeScalable